Our Approach
Lee's Background
Lee Kranefuss is best known for starting the global iShares line of ETFs, and running the iShares business from inception in 2000 until it was acquired by BlackRock in 2009. iShares brought a new level of choice, efficiency, and professional building blocks to investors and advisors across the globe. After leaving iShares, Lee was Executive Chairman and a significant investor in Source ETFs in the UK from 2014 until 2016, a leading providing of sophisticated European ETFs.
Lee originally was an Electrical Engineer, graduation from Cornell university with a BSEE degree specializing in information theory and mathematical statistics. After that he worked for 5 years in the technology industry in Boston, developing software for complex electronic systems and information processing tools.
Our Story
Lee later graduated with an MBA in Finance from the Wharton School of the University of Pennsylvania, graduation with Distinction and named a Palmer Scholar. After that he spent 6 years consulting on technology and financial services with the Boston Consulting Group in San Francisco. He joined the former Barclays Global Investors - where he developed iShares - in 1997 as Head of Corporate Development and Strategy.
Lee's Current Activities
Lee believes passionately that individual investors, and the advisors who serve them, continue to be under-served by the financial services industry.
In addition to commenting on this site and in other places, Lee is working on concrete projects to continue bridging the gap between institutional and private investor resources and knowledge. He is currently working on a book on the principles of investment management, as well as a web-based investment and financial planning tool for individuals and advisors to help them make better long-term choices and pursue the most effective strategies.
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